A growing number of coffee shops are taking the long view and offering customers a more traditional experience, in which customers get to sip on a cup of coffee rather than sit in front of a table and sip it from an espresso machine.
The trend is taking off in a number of countries, including the US, Australia and New Zealand, and the likes of KFC and Starbucks are also starting to offer their own coffee service.
The idea is that customers will get a chance to savour a beverage and sit down to enjoy it, instead of standing in front and sipping on their coffee from a separate machine.
This new coffee style is being dubbed the ‘outdoor café’ and is taking on a whole new meaning in our cities.
But not everyone is convinced the move is going to be a hit.
The US government has launched a ‘coffee counter’ program that aims to discourage Americans from visiting coffee shops in their home countries.
While the initiative has only been in place for a year and is still being rolled out, the push to make coffee a more mainstream option has seen an increased number of people move to the new coffee shops, which are popping up in cities across the US.
Coffeeshops, as we know them today, are now part of our lives, and they are really, really cool.
In some cases, we get to enjoy our coffee, we can talk about it, and it’s nice to have a conversation.
So, why is this happening?
Many of us are familiar with coffee in its more traditional form.
We often associate it with coffee-loving family members, friends and co-workers, and there are plenty of places to find this coffee on a daily basis.
Coffe’s also become a ubiquitous part of many people’s daily routines, whether it’s with a quick cup of java or a bag of the sweet stuff in the morning.
With the growing popularity of coffee, and a growing number who are interested in a more “authentic” experience, we need to stop the idea of coffee as something that just sits on a shelf and goes stale.
The coffee counter is a step in the right direction to encourage a more personalized experience and a more authentic coffee experience.
It is a sign of a time when we are all learning to live our lives more naturally.
If you want to know more about coffee, read on.